Our partner ecosystem
A market runs on its networks: the retailers and distributors who stock a brand, the creators who talk about it, the warehouses that move it and the advisers who keep it compliant. BorderNex connects brands with those networks and coordinates them as one.
Brand partners
Brands that BorderNex takes to market or supports in-market. Logos are shown as supplied by each brand and only with its agreement.
Shown with permission. We publish partner relationships only when the partner has approved it, so this page shows fewer names than the network we work in day to day, and the list grows as approvals are given. "Brands we work with" describes a working relationship; it does not imply exclusivity or any agreement beyond the scope agreed with each brand.
The connected network
Each group plays a defined role in taking a brand from plan to shelf and screen. BorderNex qualifies partners for each brief, coordinates the work between them and reports to the brand.
International and regional brands entering or growing in Thailand, Vietnam, the Philippines or the UAE. They own the product, the brand and the customer; BorderNex runs the market work on a fee basis.
Modern-trade chains, department and specialty stores, independent retailers and online marketplaces, together with the distributors and importers that supply them.
Key opinion leaders, key opinion consumers, livestream hosts and the agencies that manage them, across beauty, fashion, food, wellness, technology and lifestyle.
Third-party warehousing, order fulfilment, last-mile delivery and returns providers. BorderNex coordinates and reports on their work; it never holds a brand's stock or acts as freight forwarder or importer of record.
Law firms, accountants, product-registration specialists and other licensed advisers a market entry depends on. BorderNex coordinates their input; the professional advice itself remains theirs.
How we work with partners
Three principles shape every partner relationship, whichever side of it you are on.
BorderNex plans, negotiates and coordinates. Distribution, listing, warehousing and professional-service agreements are signed between the brand and the partner, with terms BorderNex helps shape and then manages.
We are paid fees by the brand. We do not buy, hold or resell product, so a partner is recommended for fit with the brief, never for what we would earn on the goods.
There is no fixed roster. For every engagement we shortlist partners against the brand's requirements, check references and capacity, and hand over a shortlist with terms indication and a fit score.
Become a partner
If you serve consumer brands in Thailand, Vietnam, the Philippines or the UAE and want to be considered for BorderNex briefs, tell us what you do and where.
Retailers · Distributors · Importers
Chains, specialty retailers, marketplaces and distributors looking for well-prepared international brands with launch support behind them.
Creators · Talent agencies · Studios
KOLs, KOCs, livestream hosts and the agencies and studios that support them.
Logistics · Legal · Tax · Regulatory
3PL warehouses, delivery and returns providers, law and accounting firms and product-registration specialists.
Related
Tell us what you do, where you operate and the categories you serve. If there is a fit with a current or upcoming brief, we will be in touch.
