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Industries we serve
Every industry has its own route to market. We know the routes.
Registration rules, channel structures, price corridors and consumer habits differ from category to category. BorderNex plans and runs market expansion for brands in eight industries across Thailand, Vietnam, the Philippines and the UAE, as a fee-based partner with one accountable team.
Why industry matters
The method is the same. The details never are.
Every BorderNex engagement follows the same four stages: Discover, Strategize, Execute, Scale. What changes with the industry is everything inside those stages. A skincare brand needs cosmetic notification before a single unit can be imported; a snack brand needs a distributor with convenience-store coverage; a fashion label needs its trademark filed before its first campaign goes live.
Our industry pages set out, in plain terms, what each category faces in our markets and which of our solutions apply. We do not sell your product, hold your stock or take a margin on it. We build and run the route to market and report on it.
- The regulatory and registration path for your product class, planned before launch
- The channel mix that fits your category: modern trade, specialist retail, marketplaces, creators
- A price corridor that leaves room for duties, partners and promotion
- Localisation of range, labels, claims and brand story for each market
Choose your industry
Eight industries, each with its own entry playbook
Fashion & LifestyleApparel, footwear, accessories, lifestyle labels
Beauty & Personal CareSkincare, cosmetics, hair, fragrance
FMCG & Consumer GoodsPackaged, household and everyday goods
Food & BeverageSnacks, drinks, coffee, specialty foods
Health & WellnessSupplements, nutrition, wellness products
Technology & ElectronicsConsumer electronics, devices, accessories
Home & LivingFurniture, décor, homeware, textiles
Other IndustriesIndustrial, B2B, services and more
How an industry engagement starts
From a first conversation to a market that runs
The first weeks are about facts, not commitments. You can stop after the read-out with a clear answer, or carry the same team through launch and daily operations.
Brief
A thirty-minute call about your product, where it sells today, your price points and the market you have in mind.
Outcome: a shared view of what to assessIndustry read-out
The regulatory path for your product class, channel options, price corridor and the partner types that fit your category.
Outcome: go / no-go recommendationScope and agreement
A written Service Agreement with the solutions you need, stage by stage or as a monthly retainer. Fees, not margins.
Outcome: scope, timeline, named leadLaunch and operate
Registration, partners, channels and campaigns coordinated by one BorderNex lead, with weekly notes and a monthly review.
Outcome: live market, operating report
Where we work
Four markets, two ways of operating
Thailand is our primary market and operating hub and Vietnam is run by our own team. In the Philippines and the UAE we deliver through qualified local partners under BorderNex coordination.
Related
Where to go next
Tell us your category. We will tell you the route.
Share your product, your current markets and the market you are considering. You receive an honest read of the regulatory path, the channels and the first ninety days.